The 8 Step System to Get Your Home Sold Fast
and For Top Dollar
The Real Estate Market Has Changed . . .
"Buyers are far more discriminating, and a large percentage of the homes
listed for sale don’t sell the first time. It’s more critical than ever to learn
what you need to know to avoid costly seller mistakes in order to sell your
home fast and for the most amount of money.”
Mistakes Most Home Sellers Make
1. Failing to analyze why they are
selling.
2. Not preparing their home for the
buyer’s eye.
3. Pricing their homes incorrectly.
4. Selling too hard during showings.
5. Signing a long-term listing
agreement without a written
performance guarantee.
6. Making it difficult for buyers to
get information on their home.
7. Failing to obtain a pre-approved
mortgage for one's next home. The 8 Step System to Get Your Home Sold Fast and For Top Dollar
Selling your home is one of the most important steps in your life. This 8 step system
will give you the tools you need to maximize your profits, maintain control, and
reduce the stress that comes with the home selling process:
1. Know why you’re selling, and keep it to yourself.
The reasons behind your decision to sell affect everything from setting a price to
deciding how much time and money to invest in getting your home ready for sale.
What’s more important to you: the money you walk away with, or the length of time
your property is on the market? Different goals will dictate different strategies.
However, don’t reveal your motivation to anyone else or they may use it against you
at the negotiating table. When asked, simply say that your housing needs have
changed.
2. Do your homework before setting a price.
Settling on an offering price shouldn’t be done lightly. Once you’ve set your price,
you’ve told buyers the absolute maximum they have to pay for your home, but
pricing too high is as dangerous as pricing too low. Remember that the average
buyer is looking at 15-20 homes at the same time they are considering yours. This
means that they have a basis of comparison, and if your home doesn’t compare
favorably with others in the price range you’ve set, you won’t be taken seriously by
prospects or agents. As a result, your home will sit on the market for a long time
and, knowing this, new buyers on the market will think there must be something
wrong with your home.
3. Do your homework.
(In fact, your agent should do this for you). Find out what homes in your own and
similar neighborhoods have sold for in the past 6-12 months, and research what
current homes are listed for. That’s certainly how prospective buyers will assess the
worth of your home.
4. Find a good real estate agent to represent your needs.
Nearly three-quarters of homeowners claim that they wouldn’t use the same realtor
who sold their last home. Dissatisfaction boils down to poor communication which
results in not enough feedback, lower pricing and strained relations. Another FREE
report entitled, "10 Questions to Ask Before You Hire an Agent” gives you the
straight, to-the-point questions you should be asking when you interview agents who
want to list your home. You can obtain a FREE copy of this report from my website.
5. Maximize your home’s sales potential.
Each year, corporate North America spends billions on product and packaging design.
Appearance is critical, and it would be foolish to ignore this when selling your home.
You may not be able to change your home’s location or floor plan, but you can do a
lot to improve its appearance. The look and feel of your home generates a greater
emotional response than any other factor. Clean like you’ve never cleaned before.
Pick up, straighten, unclutter, scrub, scour and dust. Fix everything, no matter how
insignificant it may appear. Present your home to get a "wow" response from
prospective buyers.
Allow the buyers to imagine themselves living in your home. The decision to buy a
home is based on emotion, not logic. Prospective buyers want to try on your home
just like they would a new suit of clothes. If you follow them around pointing out
improvements or if your decor is so different that it’s difficult for a buyer to strip it
away in his or her mind, you make it difficult for them to feel comfortable enough to
imagine themselves an owner.
6. Make it easy for prospects to get information on your
home.
You may be surprised to know that some marketing tools that most agents use to
sell homes (e.g. traditional open houses) are actually not very effective. In fact only
1% of homes are sold at an open house.
Furthermore, the prospects calling for information on your home probably value their
time as much as you do. The last thing they want to be subjected to is either a game
of telephone tag with an agent, or an unwanted sales pitch. Make sure the ads your
agent places for your home are attached to a 24 hour prerecorded hotline with a
specific ID# for your home which gives buyers access to detailed information about
your property day or night 7 days a week without having to talk to anyone. It’s been
proven that 3 times as many buyers call for information on your home under this
system. And remember, the more buyers you have competing for your home the
better, because it sets up an auction-like atmosphere that puts you in the driver’s
seat.
7. Know your buyer.
In the negotiation process, your objective is to control the pace and set the duration.
What is your buyer’s motivation? Does s/he need to move quickly? Does s/he have
enough money to pay you your asking price? Knowing this information gives you the
upper hand in the negotiation because you know how far you can push to get what
you want.
8. Make sure the contract is complete.
For your part as a seller, make sure you disclose everything. Smart sellers
proactively go above and beyond the laws to disclose all known defects to their
buyers in writing. If the buyer knows about a problem, s/he can’t come back with a
lawsuit later on.
Make sure all terms, costs and responsibilities are spelled out in the contract of sale,
and resist the temptation to diverge from the contract. For example, if the buyer
requests a move-in prior to closing, just say no. Now is not the time to take any
chances of the deal falling through.
For more information about any of our innovative homeowners programs,
give us a call.
Buyer's Toolkit - Denver Real Estate and Denver Homes
Welcome to our Denver Division Buyer's Toolkit. We specialize in Denver Real Estate and Denver Homes.
Our tools allow you to review any real estate for sale in Colorado that is listed in the MLS/IDX. Please review or download our Buyer's Toolkit. We have over
70 Free Reports available for review or to download. Seller's Toolkit - Denver Real Estate and Denver Homes
Welcome to our Denver Division Seller's Toolkit. We specialize in Denver Real Estate and Denver Homes.
Our tools allow you to review any real estate for sale in Colorado that is listed in the MLS/IDX. Please review or download our Seller's Toolkit. We have over
70 Free Reports available for review or to download.
Neighborhood Information for Denver Real Estate and Denver Homes
Denver's vibrant metropolitan area full of cultural wonder and entertainment, as well as great
outdoor activities and recreation. Denver also has 300 plus days of sunshine we get each year, it's
no surprise at all, Denver Real Estate is something that everybody wants to own.
Well-Known across the world as the "Mile High City," Denver has been consistently rated as one of the
top places to live and work in the country. Originally built around the convergence of the Platte River
and the Cherry Creek River, Denver's outstanding lifestyle and great climate mixed with a wide array of
growing employment opportunities, have begun to characterize our city in the sky. Nothing beats our
spectacular Rocky Mountain views combined with the typical 150-mile visibility days. Home Owners in the
Denver Real Estate market feel fortunate to live in the beautiful "Mile High City".
Boasting more public parks than any other city its size in the nation, easy travel times to many great
attractions and an endless list of activities available, Denver has been attracting outdoor enthusiasts as
well as large corporations for decades. Six popular professional sports teams make the "Mile High City" home as
well as an award-winning Performing Arts Center complete with a theater and a symphony orchestra. Outdoor
recreational opportunities include world-renown skiing, mountain biking, hiking, fly-fishing, kayaking and
white water rafting, to name just a few. Denver also offers a diverse live music scene with multiple
entertainment venues from the Historic Red Rocks Amphitheater to the classic Fillmore Auditorium on Colfax Street.
The diversity of real estate options and locations in Metro Denver makes finding the right place to call home
easy as well. From the center of the city throughout each of the suburbs, Denver housing features include single
family and luxury homes to upscale lofts and condominiums.
Please allow me to assist you in your future real estate matters. I have up-to-date information available
on all of the Metro Denver Real Estate areas including Highlands Ranch, Cherry Creek, Lone Tree, Ridge Gate,
Centennial, Castle Rock, Castle Pines as well as the classic, more established areas of Denver including Cherry
Hills Village, Greenwood Village, Englewood, Littleton, Ken Caryl, Aurora, Parker ...and all other areas. Be sure
to check out the Interactive Subdivision Map too.
Corporate Office, Denver Colorado - 303 S. Broadway, Suite 200-278, Denver, CO 80209 sales@denverhomeliving.com (303) 816-9199 - Fax:(303) 845-9938, USA
Finding Your Colorado Home Office - P.O. Box 5136 Woodland Park, CO 80866 sales@pikespeakhomeliving.com (719) 216-2006 - Fax:(719) 213-2668, USA
Selling Report
